Licious has rolled out a new campaign featuring uncle-nephew pair Anil Kapoor and Arjun Kapoor. The campaign has been made to bring out the sentiments of non-vegetarians.nFor the uninitiated, Licious is a meat and seafood company and was founded in 2015 by Abhay Hanjura and Vivek Gupta. The company operates in a farm-to-fork model and delivers meat right to your doorstep.
The campaign has tried to show how easy and fun-loving a process it is to cook meat. The ads show the fun camaraderie that the actors share. They engage in humorous banter by pulling each other’s legs when the other one is busy with the meal preparations. The film uses the actors’ signature style and dialogues in the story, to portray the advantages of purchasing one’s preferred meat from Licious.
Commenting on Licious new campaign, Meghna Apparao, chief business officer, Licious, said, “There are meat eaters and then there are meat lovers. For meat lovers, great quality meat and seafood is a lot more than just food; it is a thing of joy, it is a great time shared with family and friends over a meal, it is the immense satisfaction of creating a dish that is heart-warming. Meat lovers go to great lengths to ensure the meat they buy is perfect in every sense – fresh, hygienic, safe, and free of antibiotics. That’s where Licious comes in! Over the last 5 years, we have been working towards a deeper understanding of meat-lovers’ nakhras and combining them with our own, in a continuous process of product development. We pride ourselves in our ability to devise and improve on our stringent quality control measures, animal rearing, and handling best practices so that our consumers get nothing but the best – every single time. Licious is a brand created by meat lovers for meat lovers. It is a delight to see Anil Kapoor and Arjun Kapoor showcasing their love for meat in a way that strikes a chord with us. After all, it is only one nakhrebaaz that understands another!”
Licious delivers the meat ordered by you in 90 minutes. It claims that their meats and seafood are fresh, not frozen, and they go through 150+ safety and quality checks.
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