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Watch: Burger King new ad for Impossible Whopper called ‘Confusing Times’

Burger King’s has come out with a new spot that is a dark and humorous take on the post-pandemic world. It shows a world that is rife with confusion. Burger King has wonderfully imagined the state of mind felt by many as they try to re-enter ‘normal’ life after this unprecedented captivity.


The ad is made for Burger King’s ‘Impossible Whopper’, made without beef but it tastes just like beef. Impossible Whopper has a flame-grilled patty made from plants topped with tomatoes, lettuce, mayo, ketchup, pickles, and onions.

“After months in the making, we are super excited to share our latest campaign for Burger King! It is inspired by the confusing times that we’re all living right now, beautifully directed by Juan Cabral, and produced by MJZ and Pickle Music. Thanks to our amazing clients at Burger King and the team behind this,” said André Toledo, executive creative director at David Madrid, in a LinkedIn post.

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