The very popular actress and ‘National Crush’ Rashmika Mandanna is the new face of McDonald’s for its campaign on McSpicy Fried Chicken.
The brand has launched two quirky as a part of the latest campaign, light-hearted TVCs featuring Rashmika Mandanna. Rashmika can be seen relishing the all-new McSpicy Fried Chicken with friends and family. The ad films showcase that how even thinking of having anything other than McSpicy Fried Chicken is just a preposterous idea and that no matter how much of it you have, you can never get enough.
Rashmika can be seen at a McDonald’s restaurant in the first TVC enjoying a McSpicy Fried Chicken meal with her friends and in jest, she suggests trying something else for a change. And at that, her friends are stunned for a moment and everybody bursts into laughter when they realize how absurd the suggestion sounds as they love having McSpicy Fried Chicken every day and just can’t get enough of it. They then go back to relishing their chicken.
Arvind RP, director – marketing and communications, McDonald’s India (West and South), said, “Our customer research revealed that the customers in South India like their chicken not only to be crunchy but also spicy, and flavourful till the last bite. With McSpicy Fried Chicken, that’s exactly what we have for them. This product is carefully marinated with ghost chilly pepper and fried to perfection to ensure it tastes just the way consumers love it. Our aim is that with this great product and Rashmika’s strong appeal, we will grow our market share rapidly in these markets.”
The campaign has been conceptualized by DDB Mudra and promotes the brand’s foray into the fried chicken category with the launch of McSpicy Fried Chicken.