Must-Follow Food Channels
Facebook has upped its game in video content like there’s no tomorrow. Marketers have really taken notice of it and have started including Facebook video and Facebook live as a part of their marketing strategy. According to a study, Facebook videos have four times more likelihood of getting shared than Youtube videos. And ‘food’ happens to be one of the most shareable categories of all. Let’s look at some of the top-performing food channels on Facebook-
Tasty– Tasty is a food channel by Buzzfeed and has amassed 90 million likes from the time it launched in July 2015. The average duration of their videos is about a minute. Their videos range from the step-by-step guide of making Apple Pie to mini Pizza bites to peanut butter energy bites.
2. Tastemade– According to its website, Tastemade calls itself the food and travel network for millennials, which lets users explore cuisines from around the world. It claims to reach over 100 million people monthly via various networks. Tastemade Facebook has more than 30 million likes. Tastemade again has the same from-the-top camera angles and step-by-step guides to making various desserts, drinks, and snacks. The company now has gotten into creating original shows with brand partners like ‘Broken Bread’, ‘Funke’, ‘Heritage’, etc.
3. TipHero– TipHero is not just a food network, they also share a lot of hacks and life tips. They again have more than 19 million likes on Facebook. Besides sharing videos, they redirect a lot of stuff to their blog. Most of these food networks are based out of the US, so, not all of the recipes they share will have ingredients available in India.
4. Food Network– Food Network is a network that has a channel, website, and magazine to connect to its viewers. With 31 million likes on Facebook, Food Network has programming in more than 150 countries, including 24-hour networks in Great Britain, India, Asia, and Africa. With over 8 million fans, some of the popular shows Food Network has are The Grilling Show, Deck Party, The Burger Show, and Healthy Fresh Start. Besides the recipe videos, they also have started using Facebook Live to go live with their food mentors.