Happy Women’s Day! Over the years, International Women’s Day has taken a new meaning and it’s more than just celebrating equality and valuing the contribution of women in the society. In 2021, Women’s Day is about taking the lead; it’s about women choosing their actions, inspiring others, and debunking the stereotypes. Let’s look at some of the best Women’s Day campaigns in 2021 that got our attention-
1. #SheIsCompleteInHerself by Prega News
The video campaign #SheIsCompleteInHerself shows a woman who takes care of her family with all her heart but is childless. She is shown a little gloomy when the entire family is celebrating the pregnancy of another woman in the family. But, in the end, the pregnant woman is shown showering praises on the former lady, talking about her ‘completeness’, and how she is an important part of every member of the family.
2. Shabd by TrueCaller
To highlight the importance of its block feature and to raise awareness about stalking, True Caller has come out with a long video campaign. Titled #ItsNotOk, the campaign aims to challenge the normalizing of harassment calls and SMS to women. According to the description in the video, in India alone, 1 woman falls victim to stalking every 55 minutes. The campaign is a true story of a woman whose actions spoke for society.
3. I’m A Rebel anthem by boAt
boAt and Universal Music India come together to celebrate women of today and tomorrow who live life on their terms by unleashing the ‘ I’m a Rebel’ campaign with a poignant all-woman collaborative song. The song rejoices women who want to explore, celebrate individuality, and live life unrestrained. The video features Kiara Advani, Raja Kumari, and Bani J.
4. #YouAreSoBeautiful by Max Fashion
A fun campaign by Max, #YouAreSoBeautiful captures the lives of four women from a mom to a working professional and celebrating how they are beautiful in their way. They recognize that a woman is beautiful as she is, in her everyday life…for what she is!
5. All Our Moves by Bumble
Another campaign that got our attention is All Our Moves by Bumble. The campaign shows a montage of women doing things, walking, working, doing chores, exercising, celebrating, and much more. The campaign’s objective is to celebrate the many moves that women make in their daily lives. These everyday moves may not always go down in history, but it’s a step forward in building an inclusive, equal society.