As the saying goes, “Celebrities are the new influencers for brands.” Marketing strategies have shifted towards using famous people to promote their brand instead of simple ads on the internet or in a magazine. This method has proven to be a massive success for Dunkin’ Donuts, who collaborated with two big names in show business – Ben Affleck and Ice Spice. Their new ad is generating quite a buzz on social media, and people are calling it “perfect marketing.”
Why Dunkin’ Donuts collaborated with Ben Affleck and Ice Spice?
When you think about Dunkin’ Donuts, the first thing that comes to mind is the memorable tagline, “America Runs on Dunkin’.” But the brand knows that slogans alone don’t make for effective marketing; you need to find unique and engaging ways to reach out to your target audience. With this in mind, the donut conglomerate has teamed up with two of the most popular celebrities in the world: Ben Affleck and Ice Spice.
Ben Affleck’s love for Dunkin’ Donuts is well-known to the public since he hails from Massachusetts, which is where Dunkin’ Donuts originated. This love has been displayed in his daily life, but also in the new commercial he filmed showcasing Dunkin’s new fall favorite, the Ice Spice Munchkins Drink. Combining Dunkin’ Donuts with Affleck’s Bostonian roots has proved to be an intelligent and strategic move.
The Making of the Ad with Ben Affleck and Ice Spice
The concept of the new Dunkin’ Donuts ad featuring Ben Affleck and Ice Spice is to launch a new fall favorite, the Ice Spice Munchkins Drink. The ad shows a lively conversation between Ben and Ice about their love for Dunkin’ Donuts and how they came up with the idea for the new drink. They even break out into a spontaneous rap about the drink, which adds a fun element to the ad.
Behind the scenes, it was exciting to see how effortlessly Ben and Ice worked together. They appeared to have a great time filming the ad and showed fantastic chemistry on camera. The ad showcased their personalities and made them relatable to audiences. Ben’s love for Dunkin’ Donuts was clear, and his authentic Boston accent added a touch of humor to the ad.
The filming itself wasn’t without challenges, of course. Filming commercials during the pandemic can be tricky, but the team took all the necessary precautions to ensure everyone’s safety. It was also necessary to complete the project within a tight timeframe due to Ben’s busy schedule.
The Perfect Marketing Strategy
Ben Affleck and Ice Spice’s collaboration with Dunkin’ Donuts for their latest ad campaign has given a new outlook to the marketing strategy. The ads have received a great response and have been all over social media since its release. Here are the three key points that have brought this unique and distinct marketing strategy together:
1. Use of celebrity endorsement: One of the most effective marketing tactics is to use a celebrity endorsement in advertisements. The reason being that it helps to connect with the audience better and create trust in the brand. In this case, Ben Affleck, a Massachusetts native, is also an avid Dunkin’ Donuts fan, which made the connection even more personal and authentic.
2. Reaching out to the target audience: Dunkin’ Donuts understood the need to connect with their target audience through the ad. The ad highlights the new fall favorite, the Ice Spice Munchkins Drink, which is a seasonal drink. Their target audience, millennials, are always on the lookout for something new and innovative, which this ad perfectly delivers.
3. Timing of the release: The ad was released during the MTV Video Music Awards which is a high profile event and has a massive viewership. The timing was perfect as it allowed Dunkin’ Donuts to reach a much broader audience.
It’s not just about the ad content; the perfect timing, celebrity endorsements, and relevance to target audiences work together to create an ideal marketing tactic that everyone can appreciate.
The Result of the Ad with Ben Affleck and Ice Spice
The collaboration of Ben Affleck and Ice Spice with Dunkin’ Donuts has proven to be a celebrity endorsement success. The ad gained massive social media buzz, with fans sharing and expressing their excitement over the unexpected duo. The increase in sales was also notable, proving the effectiveness of their marketing strategy. It seems that Dunkin’ Donuts made the perfect choice with their team-up, resulting in a highly engaging and successful advertising campaign. With celebrities proving to be powerful tools in promoting products, it will be interesting to see who else will join the trend and make their own perfect marketing collaboration.
After reviewing the effective marketing tactics employed by Dunkin’ Donuts in collaboration with Ben Affleck and Ice Spice, it’s clear that celebrity endorsement, reaching out to the target audience, and timing were key factors in their successful campaign. The uniqueness and engagement in their advertisement also played a vital role in generating social media buzz, increasing sales, and a positive outcome. Brands should take note of the influence a well-executed advertisement can have on their sales and overall success. It seems like Dunkin’ Donuts has found the perfect recipe for success – a bit of star power, a dash of humor, and a whole lot of deliciousness.